Sales are usually what our business’s success or failure comes down to, and there is a whole lot of advice out there on how to increase yours. However, before you do be sure to consider the points below as well, otherwise you could end up with more orders than you can practically handle. A situation that instead of boosting revenue could end up generating a lot of angry and dissatisfied customers. Read on to find out more.
What is your lead time on production?
The first issue that you need to concern yourself with is whether you have enough stock currently to cover all those extra orders. If not, then you could be facing an issue, and that is why it’s important to think about the lead time you need to produce enough units. Otherwise, you will have a large backlog of purchases that aren’t being fulfilled.
Of course, this isn’t going to look great to your customers, and with such an active and social presence online, keeping the customer happy is a vital part of any business. After all, it can make a massive difference to any further sales you are able to secure as well.
Can you get the resources you need in time?
Also, while it may be wholly possible for you to produce enough extra product to match what you are aiming to sell, you need to consider the added stress that this will place on your supply line as well.
After all, your supplier may not have the capacity to get you all of the resources you need within the timescale you’re hoping for, and this can mean that additional staff that you are paying for are left without anything to do because you cannot manufacture your product without the raw material needed.
Therefore it essential that you accurately predict the additional numbers you will need to complete the order, and speak to your supplies in advance about this. Rather than just expected them to magic them out of thin air.
Can your website handle the increased traffic?
Next, is also crucial that your website can handle all that increased traffic. The problem being that if it can’t, you may lose out on sales purely because customs cannot access your site to make a purchase, or because the site crashes when they do.
Of course, this s a situation that no one wants to be in, and that is why it is necessary to use an something like this enterprise level ecommerce infrastructure to prevent this problem from occurring. Otherwise, you could end up throwing money down the drain on marketing that is actually working, but it not resulting in a pay-off at your end.
Have you got enough packing?
Last of all and an issue that any business forget about when attempting to boost their sales, is whether they have enough packaging to ship out all those extra orders.
Remember, it’s not just about getting sales completed but also shipping the product out to the customer within a reasonable time as well. Something that you won’t be able to do if you don’t have basic items like boxes, packaging, and labels!
